The 5-Message Follow-Up Sequence
For any lead who went quiet. Send across 30 days. Replace [Name] and the [brackets], keep the tone human. This one sequence recovers more revenue than most tools.
Hi [Name] — really enjoyed our chat about [topic]. I put together a quick note on [their problem] that should help: [link/insight]. Worth a look when you have two minutes — no rush at all.
Subject: One thing that might help, [Name] Hi [Name], one idea from our conversation kept coming back to me: [specific insight tied to their situation]. Most people in your spot fix [X] first — it’s usually the fastest win. If it’s useful I can point you to exactly how. Either way, hope it helps.
Hey [Name] — no pressure at all, just checking this is still on your radar? Happy to answer anything, big or small.
Subject: How [similar person] fixed [problem] Hi [Name] — thought of you. [Short 2-line story of someone similar who fixed the same problem and what changed.] If you’d like the same, I’ve got a simple next step — want me to send it over?
Hi [Name] — I’ll stop here so I’m not a pest. If [desired outcome] is still something you want, just reply any time and we’ll pick it right up. Wishing you well either way.